Founded in WA in 2024, our CEO Jin ditched her corporate accounting job to start a fashion brand. After her business partner said ‘no one will ever shop online’, Jane took a chance on ootdpath and changed the retail game. What was once a garage start-up quickly turned global ecommerce fashion destination, Like ootdpath itself, Jane has always been a trailblazer & stood for being your authentic self which is embedded in the ethos of ootdpath.
2 years on, ootdpath is now a team with over 50 employees. A largely female-lead business, we live by a get sh*t done mentality and still have the hustle of that small garage start up. From Jane’s vision, ootdpath has taken the industry by storm, boasting over 100000+ followers across social media platforms and shipping worldwide.
